Branding Zionist Consciousness: From Engineering Defeat in the Mind to the Shattering of the Myth on the Battlefield

The war waged by the Zionist enemy against our nation is not merely a war of tanks and missiles. More dangerous—and preceding all else—is a war on minds: a systematic management of psychological defeat, a relentless attempt to assassinate collective consciousness, and to transform peoples from historical actors into frightened beings, from rightful owners into mere seekers of survival.

From the earliest stages of the Zionist project, the enemy understood that control over land is incomplete without control over consciousness; that subjugating peoples begins with dismantling their self-confidence, distorting their compass, and implanting a deep sense of helplessness and despair within their collective psyche.

This report opens the file on Zionist “branding” of consciousness as a central weapon in the nation’s struggle. It diagnoses its tools and manifestations, then moves toward the Qur’anic vision as the only path to liberation from this mental captivity—and to victory in the battle of awareness as much as on the battlefield.

Branding Consciousness as a Strategic Weapon
Psychological Warfare: The Hidden Face of Total War

Psychological warfare—known today as “war of nerves” or “propaganda warfare”—is not new to history. Yet in the modern era it has evolved into a standalone science and an integral component of major military doctrines. Its peak emerged during the Cold War, when global powers realized that breaking an enemy’s will precedes breaking its armies.

This type of warfare reaches maximum effectiveness when three conditions are present:

A massive media apparatus capable of constant dissemination and repetition.

Weak historical and political awareness among the targeted populations.

Fragile ideological and intellectual belonging, coupled with the absence of faith-based moral confidence.

These are precisely the conditions Zionism—backed by the United States and Western powers—has sought to entrench within the reality of the Ummah.

Zionism and Control of Consciousness

From its inception, the Zionist movement treated consciousness as the primary battlefield. Before military occupation came the occupation of narrative:

Erasing Palestinian existence from history and geography.

Promoting the myth of “a land without a people for a people without a land.”

Portraying the Zionist as the eternal victim and the Palestinian as a “terrorist.”

With the establishment of the usurping entity, this propaganda was elevated into a military doctrine, managed at the state level and integrated into security and military planning alongside firepower.

Evidence and Indicators: From Propaganda to Systematic Branding of the Mind
Roots of Consciousness Branding in the Zionist Project

The massacres committed by Zionist militias in Deir Yassin, Tantura, and elsewhere were not random acts of violence; they were calculated psychological messages aimed at spreading terror and forcing Palestinians into mass displacement. This was followed by the exploitation of the Holocaust as a tool of global moral blackmail, enabling the enemy to monopolize victimhood and justify all its crimes under the false banner of “self-defense.”

Declaring the Doctrine of “Branding Consciousness”

With the outbreak of the Second Palestinian Intifada in 2000, the then Israeli Chief of Staff Moshe Ya’alon officially announced the adoption of the doctrine of “branding consciousness,” aimed at embedding the belief among Palestinians that resistance is futile.

Since then, specialized bodies have been established—most notably the “Consciousness Operations Center” (MALAT) within Israeli military intelligence—to manage psychological warfare through:

Systematic rumor campaigns.

Black media operations.

Cyberattacks.

Penetration of the digital sphere.

When Psychological Warfare Becomes an Organized Industry

The Zionist establishment did not leave the war on consciousness at the level of theory. It transformed it into a full-fledged security industry, run with massive budgets and military, media, and intelligence arms. In this context, the Israeli army established a specialized unit under the title “Consciousness Shaping Operations,” tasked with directly altering attitudes, emotions, and behaviors of targeted populations through propaganda, psychological warfare, and systematic deception.

This center employs a wide array of tools, including:

Disseminating leaflets and messages questioning the legitimacy of resistance and promoting collaboration with the enemy.

Seizing or jamming local radio and television stations in conflict zones.

Using automated calls and direct messages to psychologically target civilians.

Publishing carefully designed images and symbols aimed at eroding trust in resistance and undermining public morale.

A field study monitoring Zionist propa